Just a couple of weeks ago one of my Canadian readers sent me a note to let me know that they had gone searching for Persil only to find that it wasn’t available in Canada. For some reason I was sure that the detergent would have launched at the same time in both the US and Canada, but apparently that wasn’t the case.
Persil Canada Launch
But a couple of days ago the Henkel Persil Canada team reached out to me to let me know that Persil is now finally coming to Canada! It looks like our northern neighbors will be able to choose from the Persil ProClean Power Pearls, Original, Intense Fresh and 2in1 liquids as well as an exclusive to Canada Persil Coldwater liquid formula. It looks like the Persil Power Caps are not currently being offered in Canada, and neither is the Sensitive version or the Pearls in Intense Fresh scent.
I’m currently checking with the Persil Canada team to see if there is a Canadian website or a list of retailers that I could link to, but I have found Persil ads in the Loblaws flyer, so it looks like they aren’t doing the Walmart exclusive rollout that they launched with in the US.
Update: Canadian Persil ProClean is currently available at Fortinos, Loblaws, Longos and Costco. It should become available at Walmart by mid-March and at many other grocery and drug stores in April. Here’s the link to the Persil Canada website: http://www.persilproclean.com/ca/en.html.
First Look: Persil Canada Coldwater Detergent
I was lucky enough to get a bottle of the Canadian Persil Coldwater detergent to try out, and will be posting a review once I’ve had a chance to use it on some loads. I will admit, I do not typically wash in cold water, but since this detergents instructs you to do so I’ll give it a shot and put it to the test just like I did the Persil ProClean 2in1.
In the meantime, here are some photos of the front and back label. I’m looking forward to finding the full ingredients list to see how it compares to the Persil ProClean 2in1, and I’ll update with that information as soon as I have it.
As you can see, it mentions “Pro-Eco Technology”, which immediately made me think of the upcoming Tide PurClean launch. This exclusive Canadian Coldwater version of Persil ProClean isn’t positioned as the “green” option, but it’s still interesting to see the mention of eco. I’m assuming that’s because cold water washing can be considered more eco friendly than washing in hot water.
The scent is slightly more floral than the 2in1, but not as “fruity” as some other detergents. We’ll see how it performs in the wash, I’m super excited to try the Canadian Coldwater Persil out!
Why Is This Exciting?
Last year, shortly after launching in the US, the Persil ProClean 2in1 formula took first place in Consumer Reports’ laundry detergent rankings. Yep, it beat the eternal favorite – Tide! I tested out the Persil 2in1 liquid in this blog post and found that it does a very good job of removing stains.
There are typically a lot of questions regarding the German Persil formula and how it compares to the American ProClean line. To clarify, Persil comes in many different formulas – Persil in Poland will differ from Persil in Germany and those will both differ from the ProClean line in the US. These localized versions are meant to adapt to different laundry habits across the globe. What is similar between the ProClean line and the German “original” is the fact that they are top of the line, heavy duty detergents. The scent is also similar!
Overall, I’m always excited when a new player comes along. Tide along with other P&G brands such as Gain currently control 60% of the laundry detergent market share in the US, and that is quite the monopoly (imagine all the other detergent brands that exist… All of those combined sell less than P&G’s handful of offerings!). Having some real competition is always a good thing for the consumer.
I’d love to hear from any Canadian readers what they think – will you be trying Persil? Are you interested in the Coldwater formula? Have you ever tried the imported German version? Let me know in the comments.